10% more rice! Family owned and operated farm since 1924. Non GMO Project verified. nongmoproject.org. Gluten free. Whole grain. CA grown. The best rice products on Earth. At Planet Rice, our mission is to bring the best rice products on Earth to you and your family. We start with a commitment to quality, health, and taste, and every kernel of Planet Rice lives up to that commitment. As a 5th Generation family company, we care about what's important to today's families; that's why our products are GMO-free, gluten free, and whole grain. Planet Rice: The best rice products on Earth. www.planetricefoods.com. Why sprouted rice? 10x GABA, 7x Magnesium, 7x Fiber, 3x Oryzanol of white rice. Leaves a milder, sweeter flavor - even kids love it! Has a softer, less chewy texture than regular brown rice. Decreases cook time by 20%. So, let's recap: Healthier. Tastier. Quick-cooking. A family favorite. What's not to love? Whats GABA? Our Sprouted Rice has 10x the GABA levels as white rice! Studies Show it May: promote calmness; increase restful sleep; lower anxiety. Follow us on Twitter; Facebook.