Eco Chic Technology. For all hair types. A unique blend of vitamins and protein protect hair from heat and chemicals while repairing dry, damaged hair. Eco chic hair care. With Eco Chic Technology (The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style). Penetrates damaged hair to rebuild and repair. Infuses hair with protein-enriched botanicals. Protects hair from heat, chemicals and bad days. Vitamins aren't just good for your body. They're also good for your hair. When combined with protein, the result is stronger, healthier, shinier hair. Vitapro Fusion fuses together the best parts of vitamins with the essential elements in protein to create soft, manageable, beautiful hair. Professional hair. What a treat. Beauty from the Elements is Chic on the Street. 100% vegetarian ingredients/no animal testing. We do not add parabens, lauryl or laureth sulfate, dyes or PEGs to this product. Please recycle. Cruelty free. giovannicosmetics.com. Made in USA from globally sourced materials.