Micromoisture. Patent filed technology. Aqua Impact body and face wash, developed specifically for men's skin. Micromoisture: Activates on skin, clinically proven to fight skin dryness better than any regular men's body wash. Easy to rinse. No. 1 dermatologist choice. A cool kick of active freshness. With ocean minerals. Please recycle. Did you know by reducing your shower by 2 minutes you can save an average of 40 gallons of water/week. Made in USA.