Authentic: Hearth baked since 1911. Genuinely traditional. Extraordinarily delicious. No high fructose corn syrup. No cholesterol. Same delicious bread. Great new package! Times Change Authenticity Does Not: Over 100 years ago the Cellone family began making fine Italian brands. Four generations later we remain committed to producing the highest quality products possible using only the finest ingredients. What began in the family's wood-fired oven has evolved into a modern, state-of-the-art bakery that continues to perfectly create the hearth-baked taste that our customers have come to know. Cellone's Italian Bread Co. Genuinely traditional. Extraordinarily delicious. Ask for sel-lo-nees. - The Cellone Family. www.cellones.com.