A tradition since 1893. How do you wheat it? See delicious ideas on back panel! Here is what's inside every serving of hot and delicious, naturally flavored maple brown sugar Cream of Wheat. Full bowl. Blank canvas. if you can dream it, you can Cream of Wheat it. Every breakfast is an original when you make it your way. From childhood classics and fresh combos to a spontaneous mix of whatever's in the house, smooth and satisfying Cream of Wheat makes the perfect canvas for all your most delicious creations. Swirl it. Drizzle it. Fruit it. Crunch it. Top it, Butter it. Spice it. Even chocolate chip it.