Micromoisture. Patent filed technology. Fresh Awake body and face wash, developed specifically for men's skin. Micromoisture: Activates on skin, clinically proven to fight skin dryness better than any regular men's body wash. Easy to rinse. Dermatologist tested. A jolt of morning freshness to jumpstart your day. With energizing scent. Please recycle. Did you know by reducing your shower by 2 minutes you can save an average of 40 gallons of water/week. Made in USA.