Cheeky / Bright / Precocious. Curious? Yah. Us too. So, what's in here? Very good coffee. Packed with over 25 years of passion. Magic beans? Mmmmm-hmmmm. his Coffee Kicks Ass: Why? It's delicious. It's all organic and Fairtrade. It's roasted iight in the Rocky Mountains. it's meant to wake up the world. Wake up with us. Blend Story: Wake up? Wise up. No joke! This is a clever concoction for the smart-thinking, deep-drinking, cup-half-full kinda crowd. Bottoms up! Certified Fair Trade by FLOCert.