Eco Chic Technology. Extreme holding power infused with natural surface enhancers for brilliant shine. Eco chic hair care. With Eco Chic Technology (The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style). Secures shape with extreme hold. Shines brilliantly with surface enhancers. Controls frizz with authority. This controlling gel takes hold to the extreme. It's natural-base includes extraordinary ingredients that grab onto style and hold on tight. With this strong holding gel, you can stand firm in the spotlight. Beauty from the Elements is Chic on the Street. 100% vegetarian ingredients/no animal testing. No phthalates/dyes/sulfates/parabens/PEGS. Please recycle. Cruelty free. giovannicosmetics.com. Made in USA.