Artificially flavored. Sugar free. 35% fewer calories than sugared gum. Calorie content of this size piece has been reduced from 8 to 5 calories. Produced with genetic engineering. Extra long lasting flavor. www.extragum.com. Questions? Comments? Call 1-800-Wrigley (1-800-974-4539). Try all the delicious flavors from extra including: Classic bubble, polar ice, spearmint and peppermint! Dispose of properly.