Mahatma® Brown Rice. Natural whole grain rice. Heart healthy: Diets rich in whole grain foods and other plant foods and low in total fat, saturated fats and cholesterol, may reduce the risk of heart disease and certain cancers. 100% Whole Grain™. 42g or more per serving. wholegrainscouncil.org. Eat 48g or more of whole grains daily. Mahatma, Little Man with Wand and Twin Banners are registered trademarks of Riviana Foods Inc. Gluten-free. Low fat. Natural fiber source. Sodium-free. 100% natural. Cholesterol-free. Grown in the USA. Rice®. Riviana®. Questions Comments Call 1-800-226-9522 Monday-Friday, 9 am to 4 pm Central Time. Please have the package available when calling. For free recipes log onto: www.mahatmarice.com. ©2012 Riviana Foods Inc.