Expert color every time. Color blend technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Can cause allergic reactions follow the safety warnings. Our Color Blend Technology layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Layers warm, golden tones and enhances natural highlights. For optimal results, use on light blonde to dark blonde hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a lighter red result. 100% gray coverage! Lasts up to 8 weeks! Ultimate natural-looking color! Q. Why is Nice 'N Easy Haircolor so amazing? A. Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q. Will it cover my grays? A. Yes! Nice 'n Easy promises 100% gray coverage. For really resistant grays, try Nice 'n Easy Gray solution. Q. How long will my color last? A. Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q. How does it work? A. Our exclusive Color Blend technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs. untreated hair). To touch up roots between colorings, try Nice 'n Easy Root Touch-up 9 light blonde/light ash blonde. For help, call 1-800-Clairol or visit www.clairol.com. Need help? Call us at 1-800-Clairol (1-800-252-4765) to speak to an Expert Color Consultant. Mon-Fri 8:30 am - 8:30 pm and Sat 9:00 am - 6:00 pm EST. For bilingual help, call 1-800-Hispana (1-800-447-7262). Write to us at P&G Beauty, PO Box 5324, New York, NY 10150-5324. See how you will look in this shade! Go to clairol.com for the Try it on studio. Made in Mexico.