Keurig: Genuine k-cup pods. Estd 1970. Hearty and 3 well-rounded. Smooth-roasted. The short story of how we earned our name. Way back in 1970, we set out to craft the best cup of coffee. By using only the finest beans and perfecting our signature smooth roast, we landed on something downright delicious. And because we knew we had something special, we entered a competition and were named The Best Coffee in Seattle. We were thrilled - and knew that we had found our name. Today, we continue to obsess over our award-winning coffee, because our name reminds us just how high we've set the bar. It's a challenge to us. And a promise to you. Only genuine k-cup pods are optimally designed by Keurig for your Keurig coffee maker to deliver the perfect beverage in every cup. Do you enjoy a hearty and well-rounded cup of medium, full-bodied coffee, made from a distinctive blend of premium, smooth-roasted beans? A taste that brightens the day and perks up your mood? We thought you might. Recyclable (Not recycled in all communities) K-Cup Pods. Peel, empty, recycle. Peel: Starting at puncture, peel lid and dispose. Empty: Compost or dispose of grounds. (Filter can remain). Recycle: Check locally (Not recycled in all communities) to recycle empty cup. Visit Keurig.com/recyclable to learn more.