Palestine Fair Trade. Central harvest, cold-pressed. Fruity and flavorful. USDA organic. Fair trade olive oil from the ancient trees of Palestine, the land of milk and honey. Fair trade certified by IMO. Fruity flavorful and legendary. From the native olive tree of Palestine, the ancient home of olive oil. Canaan olive oil is naturally organic owing to ancient Canaanite traditions of farming that persists to this day. Canaan olive oil is produced by farmers cooperatives that are members of the Palestine Fair Trade Association. We guarantee fair prices to farmers and reinvest a portion of our profits in development projects that serve farming communities. If you are enjoying this oil within 3 to 6 months of pressing, you will experience the peppery hints and subtle bitter undertones of Zeit Fghish, a set of taste impressions unique to freshly pressed Palestinian Olive Oil. These notes gradually mellow, giving way to smoother undertones. We invite you to make this your every day olive oil! canaanfairtrade.com. Certified organic by IMO, Switzerland.