America's no. 1 organic flour brand (Based on Nielsen latest 52 week unit sales). 12.2% gluten-forming protein content (Why gluten-forming protein matters in flour: The amount of gluten-forming protein in flour determines the final structure of your baked goods. Higher protein flour creates more gluten, for a chewier structure, while lower protein flour creates less, for a delicate, finer crumb). Wheat Type: 100% organic hard white wheat grown on American farms. Protein Content: 12.2% - For whole grain baking with a lighter, milder taste. Raise your flour IQ. Baking with White Whole Wheat: Think differently about whole grains. Milled from 100% organic hard white spring wheat - a lighter-colored grain than traditional red wheat - our White Whole Wheat Flour yields light in color, mild in flavor baked goods that are as wholesome as ever. Quality & Consistency: Delicious results, every time! We test bake (yum!) our flour to ensure it meets our strict standards - the strictest in the industry. Never Bleached, Never Bromated: Our flours contain no bleach, no bromate, and no artificial preservatives of any kind. Say no to Raw Dough: Flour is a raw ingredient. Bake fully before enjoying. Please recycle. 100% American Grown: We support American farmers who produce the best, highest-quality wheat. All of our wheat flour is milled and grown in the United States. 100% Employee-Owned: We are 100% employee-owned and operated by a group of over 300 passionate bakers. We're a Certified B Corp - one of 3,200 companies that are committed to using the power of business as a force for social and environmental good. We leverage profit to create a positive impact for people, community, and the environment.