Eco Chic Technology. Deep repair for critically damaged hair. Nutritive protein fixes damage caused by chemical processing and excessive heat styling for vitality and shine. Eco chic hair care. With Eco Chic Technology (The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style). The damage is done - or is it? If you over-process your hair, you need deep repair. This penetrating hair reconstructor goes right to the heart of the problem, addressing the damage caused by chemicals and excessive heat styling, both of which can leave hair porous, raspy, weak. Dull. Nutrafix fixes these problems by infusing protein. Put this fix in your styling mix so the damage will really be undone. Beauty from the Elements is Chic on the Street. 100% vegetarian ingredients/no animal testing. We do not add parabens, lauryl or laureth sulfate, dyes or PEGs to this product. Please recycle. Cruelty free. giovannicosmetics.com. Made in USA.