America's favorite from coast to coast. The Old, The Better. Cheese Curls with Genuine Old Bay: Ever since crabbers on the Chesapeake discovered the distinctive blend of spices known as Old Bay, folks have been sprinkling in onto foods of all kinds. Only Herr's brings authentic Old Bay seasoning to snack foods. Here we combine savory Old Bay with real cheese flavor in a cheese curl that's sure to be classic for generations to come. You have my word on it. Ed Herr: Chairman and CEO.