Family farmer owned. Farmer owned. Family grown. Welch's is a family business, owned by more than 800 farmer families who have been farming their land for as many as 7 generations. 100% of our profits go to these small family farmers. The grapes in our juice are grown with love and sweetened by sunshine, not added sugar. And they're picked and pressed whole within 8 hours for that fresh-from-the vine flavor that can only be Welch's: It makes a difference you can taste. Because it's got to be good enough for our families to be good enough for yours. The Nichols Family. 5th generations farmers - Welch's grower owners. Pasteurized.