53 loads (This package contains 53 loads [as measured to line 2 on scoop.] The precise number of loads from each package will vary slightly with the method of scooping). Color safe. Cotton. Concentrated. Concentrated vs previous non-concentrated formula. HE: If you have a high efficiency washer, we recommend using Tide High Efficiency. Safe for septic tanks. Contains no phosphates. Helps keep whites white and colors bright. The makers of Tide do not manufacture any private label detergents. Visit us at www.tide.com. Paperboard made from 100% recycled paper (minimum 35% post-consumer).