Maximum strength cleaning. The standard of purity. Fresh from the dentist feeling of clean. For healthy teeth, brush regularly with Arm & Hammer Dental Care. Maximum baking soda formula. Low abrasion formula. Helps remove surface stains. Deep cleaning power of baking soda. Contains fluoride for cavity protection. For that unique feeling of healthy teeth & gums. Baking Soda Content: 65% Arm & Hammer Dental Care; 16% Other competitors. Thousands of dentists use baking soda to clean teeth. Arm & Hammer Dental Care toothpaste has the highest content of baking soda available; Dental baking soda particles dissolve to deep clean between teeth and along the gumline; For maximum strength cleaning and healthier teeth! ADA (American Dental Association) Accepted. The ADA Council on Scientific Affairs' Acceptance of Arm & Hammer Dental Care Advanced Cleaning Mint Toothpaste with Baking Soda is based on its finding that the product is effective in helping to prevent or reduce tooth decay, when used as directed.