No artificial colors, flavors or preservatives. Gluten free. 100% whole grain. America’s favorite popcorn brand (Smartfood is America’s no. 1 Selling popcorn brand based on 2014 retail sales data from information Resources Inc). Popcorn enlarged to show texture. When Smartfood White Cheddar launched in 1985, it was with one very smart idea: Create great tasting popcorn with quality ingredients. We believe in air-popping our popcorn for a light & airy crunch, and using real cheddar cheese. The result is amazingly delicious, mouthwatering flavor without any artificial colors, flavors or preservatives. smartfood.com facebook.com/smartfood. Visit smartfood.com. Questions or Comments? 1-888-924-5654 Weekdays 9:00am to 4:30pm central time. Be sure to try all the delicious varieties of Smartfood popcorn.