Sweet, fruity & well balanced. Bonus! 25% (Bonus 25% more coffee free. 15 ounces of coffee for the price of 12 ounces) more free. Our Story: Coffee is amazing. It's no mere beverage. And we believe this just as passionately today as we did in 1859 when we brought our gourmet coffee to market. We take coffee personally. We care about our craft. We hope you enjoy it as much as we do. Eight O'Clock Coffee. A true original. Beginnings: As rich in history as they are in flavor, the iconic blends of our Beginnings Collection are what defines us as The Original Gourmet Coffee. Contact Us: If you're not complete satisfied, please contact us at: www.eightoclock.com. The Original: Our oldest recipe and most iconic roast. From Latin America to East Africa, our Master Roasters carefully search the world for premium 100% Arabica beans. Medium roasted to deliver sweet and fruity notes with a well-balanced finish.