New look. Same cream formula. Blend of 3 Tones & Highlights: Superior natural looking color. 100% gray coverage. Conditioners in every step. Same great shade and cream formula. 100% Natural looking color. Superior natural looking color. Blend of 3 Tones and Highlights: Hair color so natural-looking, it's 100% you. Each shade combines a custom blend of 3 tones that work together with your natural highlights and lowlights for dimensional color with 100% gray coverage. Gentle on hair and scalp (Based on study of over 1000 unique hair colors from around the world). Nice'n easy has conditioners in every step. The result? Color that leaves your hair soft and shiny and is kind to your scalp (Based on study of over 1000 unique hair colors from around the world). Find your color result. Your natural color. Color result with 5N. Light brown. Medium brown. Dark brown. Front of pack result. On gray hair, color appears lighter than non-gray for a highlighted effect. Conditioned hair, long lasting color. Clairol CC+ ColorSeal Conditioner adds intense shine and helps seal in natural looking color. Color is protected so you can enjoy 8 weeks of sunlit color and shine. Ingredients are listed on the bottom of the box.